The Team
Who We Are
Adama Ibrahim
Founder & President
Adama Ibrahim is an award-winning innovation leader with over 25 years in the NHS and global pharma, including Roche, Amgen, Biogen, Novartis and Novo Nordisk. She has led 100+ clinical trials across multiple therapeutic areas and pioneered digital innovations like decentralized trials and connected devices. A strategic, trilingual expert in clinical, digital, and business domains, she has built and led global high-performing teams. Adama co-led the UK Women in Innovation Network, champions inclusive research and advocates for clinical trials in Africa. She serves as Vice-Chair at the Science for Africa Foundation and advises corporate companies.
“I founded this firm with a simple conviction: that innovation must be inclusive, strategy must be fearless, and leadership must be deeply human. I have learned that the most powerful breakthroughs happen when equity, technology, and purpose align. If you are ready to lead differently, with courage, clarity, and impact, we are here to walk beside you.”
Executive Advisory Circle
An exclusive collective of Fortune 500 leaders, Academics and across multiple industries as a strategic high trust, peer to peer support to advise on crack tomorrow’s toughest challenges, today.
Meet Our Advisors
Laura Schwinn
Laura Schwinn is a highly respected executive, advisor, and board director, renowned for her global expertise in steering organizations through complex challenges. With an im-pressive history of building, transforming, and leading multi-billion-dollar businesses across commercial, manufacturing, engineering, technology, and analytics sectors—including at WR Grace, Halliburton, and Schlumberger (SLB), Laura is celebrated for her strategic vision and innovative leadership. She consistently drives operational excellence, strengthens competitive advantage, and delivers measurable sustainable growth. As a trusted advisor, Laura partners with CEOs and executive teams to achieve transformative business results. Her sharp, results-oriented approach accelerates bottom-line growth, maximizes free cash flow, and elevates team performance.
"Empower organizations, teams, and individuals to achieve transformative, sustainable growth through inclusive leadership and values-driven cultures—recognizing that leading transformation begins with a leader’s own commitment to continuous improvement."
Chris Litherland
Chris Litherland is the founder of Mariposa Consulting International, bringing over 25 years of global experience in organisational effectiveness, leadership development, coaching, and business transformation. He has held senior roles at SAS, Fujitsu, and Honeywell, and is recognised for his collaborative, solution-focused approach. Chris helps clients navigate change, align around strategy, and unlock performance. A respected thought leader, he speaks regularly at international conferences and contributes to industry publications on topics such as strategy execution, organisational culture, corporate responsibility, and team excellence. He is a Chartered Fellow of the CIPD and advises boards and leadership teams across Europe, North America, and Asia-Pacific. He has also served as Chair of Judges for both the Great Employers Awards and the International Business Awards. Based in Germany, Chris brings a global perspective and a deep commitment to social impact, which underpin his pragmatic, people-centred approach.
"Progress happens when we stay curious, act with purpose, and lift others as we grow. That’s the kind of leadership the world needs more of."
Expert Partners
Innovation acceleration team of experts with deep domain expertise to support you in delivering clinical and commercial results faster and smarter.
Meet the partners
Francisca Beloso
Francisca Beloso, MBA, FCIPD, CMgr Award-winning DEIB leader with 20+ years’ international experience driving inclusive culture and talent strategies across EMEA. As Associate Director at Alvarez & Marsal, she transforms organisational culture, aligning people initiatives with business results, built on a proven track record at GE, Vodafone, Siemens, CBRE, and PRA Health Sciences/ICON. Trilingual in Spanish, English, and Italian, Francisca co-chairs the EMEA Women Network, leads CSR, and advances neuro-inclusion initiatives. Recognised as a British and European Diversity Awards finalist, she serves on UK and Spanish boards and works with partners like UN Women UK.
“Impact starts with inclusion, strategy requires courage and leadership is rooted in empathy”
Susanne Wiid
Susanne Wiid, MCC Strategic change and communication leader with 25+ years of experience driving global transformation across healthcare, logistics, finance, and IT. Expert in leading complex change, stakeholder engagement, and internal communication in matrixed environments. Trusted advisor to senior leaders, translating strategy into action and embedding sustainable behavioural change through Prosci/ADKAR. Recognised for aligning people and business goals, fostering digital mindsets, and enabling cross-cultural collaboration. Passionate about building strong teams, empowering leaders to lead change, and delivering measurable transformation outcomes.
“If the success of your project is highly depended on people actually doing something differently, you most likely will increase your benefit realisation by incorporating change management into your project plan”
DANIEL VEJSIGSTEPHANSEN
A digital transformation leader with over 20 years of
experience driving AI innovation across Europe's leading
organizations, including Novo Nordisk, LEO Pharma, and
Maersk. Led enterprise-wide AI implementations reaching
thousands of employees and delivered millions in
measurable business value. A strategic expert in AI and
digital transformation, he has built high-performing global
teams and pioneered AI-first strategies. Now leads multiple
AI-first companies and guides executive leadership through
successful navigation of the AI era.
"I FOUNDED MULTIPLE AI-FIRST COMPANIES WITH A SIMPLE CONVICTION: THAT AI MUST CREATE REAL VALUE,
TRANSFORMATION MUST BE STRATEGIC, AND LEADERSHIP
MUST BE DEEPLY HUMAN".